Case overview
Ecobana Sanitary Pads sought to increase brand awareness, drive product trial, and strengthen retail presence within key target markets. The goal was to position the brand as accessible, reliable, and empowering for modern women and girls.
Involvement
- Market research and consumer insights analysis
- Strategic campaign planning and rollout
- Retail merchandising support and visibility audits
The Brief
To create impactful brand engagement initiatives that would drive awareness, encourage first-time product trial, and increase sales conversion at the point of purchase while strengthening retail partnerships.
Our Approach
We implemented a targeted, consumer-centric activation strategy combining sampling, live demonstrations, and in-store visibility enhancements.
Our team deployed trained brand ambassadors to directly engage consumers, educate them about product benefits, and encourage immediate purchase. We ensured strong retail placement, eye-catching merchandising materials, and consistent stock availability to support campaign momentum.
The campaign was supported with performance monitoring to measure engagement levels, sales uplift, and overall ROI.
The Results
Increased brand awareness within target regions
Significant growth in product trial and first-time purchases
Improved retail visibility and shelf placement
Stronger relationships with retail partners
Measurable uplift in sales during campaign period
